Information System of Air Asia

2. Information System of Air Asia Information systems are implemented within an organization for the purpose of improving the effectiveness and efficiency of that organization. Capabilities of the information system and characteristics of the organization, its work systems, its people, and its development and implementation methodologies together determine the extent to which that purpose is achieved. Air Asia has carry out three type of information system such as yield management system (YMS), customer reservation system (CRS), and enterprise resource planning (ERP) system. This system make Air Asia more effective and efficiency and possibly able to reduce the cost and eliminated inefficiency in their business. 2. 1 Field Management System (YMS) Yield management system as revenue management system it understands, anticipates, and reacts to the behavior of customer to maximize revenues for the organization. In this system, Air Asia used it to takes into account the operating costs and aids Air Asia to optimizes price and allocate capacity to maximize expected revenues. Air Asia has done two level of optimization that is Seat and Route. For Seat is considered an opportunity to maximize revenue. Seats are available at various prices in different time. A reservation done at a later date will be charged more than the one done earlier (for the same seat). Next is Route, Route is the adjustment of price through a demand when the demand is higher compared to other. The effective method however is to combine these two levels for all flights, all routes so that both the seat and the route are effectively priced for all the flights. Air Asia can more understand the behavior of customer and offering the effectives and efficiency strategy. It also can allocate capacity to maximize the expected revenue. Air Asia can make efficiency to know their customer using IT technology with lowest cost by using this system. 2. 2 Customer Reservation System (CRS) Customer Reservation System is the second system that Air Asia implemented. It is an integrated web-based reservation and inventory system. It is includes Internet, call center, airport departure control. It also a direct sales engine that effectively eliminates the travel agents and the sales commissions that need to be paid to them. By using this system, Air Asia can reduce the cost and eliminates the travel agents and the sales commission to pay them. After that, this system are very customer friendly because the entire customer if want to buy or make a reservation a ticket directly via online, and no need to come to the ticket counter. In conclusion, by using this system effectively, efficiency, customer satisfaction, fast and secure in buying a ticket already met. It means the lowest cost can possibly achieve. 2. 3 Enterprise Resource Planning System (ERP) The last system that Air Asia used in maximized IT to meet the lowest cost during their business activities is the implementation of enterprise resource system (ERP). ERP can represent a comprehensive software approach to support decisions concurrent with planning and controlling the business. ERP is the system that integrated comprehensive software to make the information technology system more effectively and efficiently. By implementing this package, Air Asia is looking to successfully maintain process integrity, reduce financial month-end closing processing times, and speed up reporting and data retrieval processes. In addition, it is a system focusing on capturing transactions in daily operations and helping Air Asia to save its operational costs as well as to increase the efficiency and integrity in its operation. REFERENCE http://itsaboutmymot. wordpress. com/2009/08/31/the-airasia-company-strategic-management-%E2%80%9C-how-airasia-can-be-a-leader-in-the-lowest-cost-carrier-in-the-airplane-industry%E2%80%9D/